Advocare Business Plan

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"And it never comes."Advo Care, Drew Brees: Selling A Dream? ADVOCARE IS HEADQUARTERED in a sleepy office park in Plano, Texas, in a nondescript building with tinted windows.

With Saints quarterback Drew Brees and other athletes leading the way, Advo Care is using its sports ties to build a nutrition empire. In the lobby, just inside the front door, the company has installed a bust of its founder, Charlie Ragus.

"He loved this industry and was very passionate about having quality nutrition personally, and he just thought it was a real need for our country."Advo Care is a company that sells energy drinks, shakes and supplements directly to consumers, via a model called multilevel marketing.

Salespeople are recruited to sell the products, and then encouraged -- and financially incentivized -- to recruit others to sell them as well.

A regiment of his fellow endorsers, including Cowboys tight end Jason Witten, trailed him.

Brees tossed a couple of tiny footballs into the crowd and beamed, covering his eyes as he scanned the crowd."You should all be excited," he said.

A tall, charismatic Louisiana native who was briefly with the Kansas City Chiefs, Ragus died in 2001; there are photographs and paintings of him scattered throughout the office.

"He wanted to start a company based on what he thought would be the best way to have a direct-sales business," says Allison Levy, Advo Care's general counsel.

In one commercial (like several Advo Care spots, the ad ran on ESPN), Brees appears on-screen in a suit, talking to the camera as pictures of families flash behind him.

"I've seen product results, and so have thousands of people who trust Advo Care," he says in the ad.

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