Advocare Business Plan

Tags: Shohreh Abdolrahimi ThesisSpeak More English EssayLamb To The Slaughter Irony EssayEssay On IndiaThesis Of Analytical ChemistryBusiness Communication Essay WritingPossible Thesis Statements For A Doll'S HouseSkate Park Business PlanMotorcycle Shop Business Plan

"And it never comes."Advo Care, Drew Brees: Selling A Dream? ADVOCARE IS HEADQUARTERED in a sleepy office park in Plano, Texas, in a nondescript building with tinted windows.

With Saints quarterback Drew Brees and other athletes leading the way, Advo Care is using its sports ties to build a nutrition empire. In the lobby, just inside the front door, the company has installed a bust of its founder, Charlie Ragus.

"He loved this industry and was very passionate about having quality nutrition personally, and he just thought it was a real need for our country."Advo Care is a company that sells energy drinks, shakes and supplements directly to consumers, via a model called multilevel marketing.

Salespeople are recruited to sell the products, and then encouraged -- and financially incentivized -- to recruit others to sell them as well.

A regiment of his fellow endorsers, including Cowboys tight end Jason Witten, trailed him.

Brees tossed a couple of tiny footballs into the crowd and beamed, covering his eyes as he scanned the crowd."You should all be excited," he said.

A tall, charismatic Louisiana native who was briefly with the Kansas City Chiefs, Ragus died in 2001; there are photographs and paintings of him scattered throughout the office.

"He wanted to start a company based on what he thought would be the best way to have a direct-sales business," says Allison Levy, Advo Care's general counsel.

In one commercial (like several Advo Care spots, the ad ran on ESPN), Brees appears on-screen in a suit, talking to the camera as pictures of families flash behind him.

"I've seen product results, and so have thousands of people who trust Advo Care," he says in the ad.


Comments Advocare Business Plan

The Latest from ©