Bachelor Thesis Business Plan

The millennial population ages 18-36 comprises a large portion of The Coffee Project’s target market.

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The Coffee Project will hire a social media manager to promote the business via Instagram and Facebook, in order to reach a large segment of our target market.

Promotions on social media will focus on the quality products offered in The Coffee Project, as well as on its mission to giving back to the community.

This model ensures appropriate compensation to the farmers at origin.

The Coffee Project’s pricing will be comparable to its main competitor, Jude’s Health and Java House, while maintaining a 75% gross margin.

Charity donations will grow from $5,500 in year one to nearly $40,000 in year five.

Bachelor Thesis Business Plan

For my thesis I was required to research and write a business plan for a business and industry of my choosing.

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The Coffee Project will be located in the heartbeat of Bartlesville, its Retail and Restaurant District.

The 20 shops downtown work together to draw in crowds from the surrounding areas and create a unique shopping and dining experience.


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