Analyze the company’s line of business and its subsidiaries and acquisitions.
You also want to debate the pros and cons of the company strategy to determine whether or not a change might benefit the company in the short or long term. Thus far, your case study analysis has identified the company’s corporate-level strategy.
This portion requires that you identify and analyze the structure and control systems that the company is using to implement its business strategies.
Evaluate organizational change, levels of hierarchy, employee rewards, conflicts, and other issues that are important to the company you are analyzing.
This is where the second part of the SWOT analysis (the O and the T) comes into play.
Special items to note include competition within the industry, bargaining powers, and the threat of substitute products.
A SWOT analysis involves documenting things like internal strengths (S) and weaknesses (W) and external opportunities (O) and threats (T).
The third step involves identifying opportunities and threats within the company’s external environment.
Make a list of problems that have occurred and note the effects they have had on the company.
You should also list areas where the company has excelled. You're essentially conducting a partial SWOT analysis to get a better understanding of the company's strengths and weaknesses.