SCORE offers how-to articles on all aspects of running a business.
The organization has offices in all 50 states, plus an information-filled website at
Your crêperie may specialize in fresh and local foods.
Perhaps your specialty is the sweet cider you serve or a particularly luscious crêpe.
Your brand is what you are known for, what distinguishes you from other creperies.
Maybe you are the best in sweet crêpes or savory crêpes, or have different crêpes every day.As I mentioned before, Zermatt holds very special memories for me as it was where I grew up skiing 2-3x annually.(Before you think I was some rich trust-fund kid, let the record show that I grew up in North Africa and it was significantly cheaper to get to Switzerland and ski then come back to the States. With a limited amount of ingredients, a crêperie is a less complicated operation. Crêperies are generally easier to operate than full-service restaurants.Being your own boss People open crêperies for a number of reasons; the chance to be their own boss is near the top of the list.They see these trendy food places as a way to interact with the community and make a living in a quiet, low impact way that requires minimal investment.You may choose a French name or just a simple American name.Establishing your brand is another important part of marketing.Sanitation, kitchen layout and management, and purchasing know-how are all part of running a successful restaurant.Don’t forget business permits, taxes, and other legal stuff.