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“” is repeated in eight successive sentences, and is one of the most often cited examples of anaphora in modern rhetoric.
This is no time to engage in the luxury of cooling off or to take the tranquilizing drug of gradualism.
Now is the time to make real the promises of democracy.
Consider the allusions used by Martin Luther King Jr.: Your speech is greatly improved when you provide specific examples which illustrate your logical (and perhaps theoretical) arguments. accomplishes this is to make numerous geographic references throughout the speech: Note that Mississippi is mentioned on four separate occasions.
This is not accidental; mentioning Mississippi would evoke some of the strongest emotions and images for his audience.
For example, to contrast segregation with racial justice, King evokes the contrasting metaphors of dark and desolate valley (of segregation) and sunlit path (of racial justice.)  I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.
 Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation.Much of the greatness of this speech is tied to its historical context, a topic which goes beyond the scope of this article.Instead, I’ll focus on five key lessons in speechwriting that we can extract from Martin Luther King’s most famous speech.Evoking historic and literary references is a powerful speechwriting technique which can be executed explicitly (a direct quotation) or implicitly (allusion).You can improve the credibility of your arguments by referring to the (appropriate) words of credible speakers/writers in your speech.Anaphora (repeating words at the beginning of neighbouring clauses) is a commonly used rhetorical device.Repeating the words twice sets the pattern, and further repetitions emphasize the pattern and increase the rhetorical effect.Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice.Now is the time to lift our nation from the quicksands of racial injustice to the solid rock of brotherhood.Now is the time to make justice a reality for all of God’s children. It would be fatal for the nation to overlook the urgency of the moment.