Dissertation Proposal Brand Loyalty

Dissertation Proposal Brand Loyalty-64
A prior study ran in the sector of the financial services industry by Kuwaiti bank loan services. 172 186 Customer Expectations of Service Quality: A Study on Private Banks of Bangladesh Nazia Nabi* In any organization, satisfying a customer More information UNLEASH POTENTIAL THROUGH EFFECTIVE SERVICE QUALITY DETERMINANTS Viruli de Silva ABSTRACT This article is based on a recent research conducted in the Sri Lankan banking sector and it discusses how the More information Marketing and Branding Research 3(2016) 41-49 MARKETING AND BRANDING RESEARCH WWW. COM INDUSTRIAL MANAGEMENT INSTITUTE The impact of relationship marketing on customer loyalty enhancement (Case More information International Journal of Economics and Management Sciences Vol. Saxby, (E-mail: [email protected]), University of Southern Indiana Craig R. 2013), PP 41-48 Factors Affecting Customer Satisfaction and Customer Loyalty towards More information DETERMINANTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY Shahzad Khan, Lecturer City University of Science & I-T, Peshawar Pakistan Syed Majid Hussain, BBA (Hons) student, City University of Science More information Journal of Economic Development, Management, IT, Finance and Marketing, 4(1), 12-26, March 2012 12 Brand Loyalty in Insurance Companies Sancharan Roy, (B. Joseph's College More information 2015; 1(6): 69-73 P-ISSN: 2394-1685 E-ISSN: 2394-1693 Impact Factor (ISRA): 4.69 IJPESH 2015; 1(6): 69-73 2015 IJPESH Accepted: Mohammad Rahim Najafzadeh More information Doi:10.5901/ajis.2013.v2n9p223 Abstract Service Quality, Customer Satisfaction, Perceived Value and Brand Loyalty: A Critical Review of the Literature Phd. Department of Information Systems, City University of Hong Kong Email: [email protected] Abstract More information Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model) Biljana Angelova Full Professor at Ss Cyril and Methodius University, Economic Institute, Prolet More information Causal Loop Diagramming of the Relationships among Satisfaction, Retention, and Profitability Gerard King School of Management Information Systems, Deakin University, Australia 3217 Email: [email protected] More information Information Management 167 in nigerian companies. Introduction More information RELATIONSHIP MARKETING: AN APPROACH TO CUSTOMER SERVICES, SATISFACTION AND RETENTION IN NIGERIA Stephen Pembi Department of Business Administration, Adamawa State University, Mubi, Nigeria E-mail: [email protected] More information 2011 International Conference on Financial Management and Economics IPEDR vol.11 (2011) (2011) IACSIT Press, Singapore Service Quality and Customer Satisfaction in a Telecommunication Service Provider More information The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention by Harkiranpal Singh May 2006 UCTI Working Paper Customer Loyalty and Retention Harkiranpal Singh Asia Pacific University More information Chapter 2: Relationship Marketing and the Concept of Customer Value Overview Topics discussed: The Link between CRM and Database Marketing, and the Importance of Customer Value Satisfaction-Loyalty-Profit More information Antecedents and Consequences of Consumer s Dissatisfaction of Agro-food Products and Their Complaining through Electronic Means Costas Assimakopoulos 1 1 Department of Business Administration, Alexander More information Advances in Economics and Business 4(4): 190-194, 2016 DOI: 10.13189/aeb.2016.040405 10 Year Retrospective of Help Desk Satisfaction for High Technology Equipment Shows Little Consistency More information A Study on in Mobile Telecommunication Market by Using SEM and System Dynamic Method Yuanquan Li, Jiayin Qi and Huaying Shu School of Economics & Management, Beijing University of Posts & Telecommunications, More information The Relationships between Quality, Value, and Purchase Intentions A Study in Internet Marketing Man-Shin Cheng, National Formosa University, Taiwan Helen Cripps, Edith Cowan University, Australia Cheng-Hsui More information CAPTER 3 FRAME OF REFERENCE 3.1 CONCEPTUALIZATION A conceptual framework (Miles & uberman, 1994, p.18): Explains, either graphically or in narrative form, the main things to be studied. 63-68 information CRM IN BANKS: A COMPARATIVE STUDY OF PUBLIC, PRIVATE, FOREIGN AND CO-OPERATIVE SECTORS Deepak Bhattacharya 1 and Dr. R Patil 2 1 Research Scholar, Shri Jagdish Prasad Jhabarmal Tibrewala University, More information COMMUNICATION SATISFACTION IN THE HOSPITALITY INDUSTRY: A CASE STUDY OF EMPLOYEES AT A THEME PARK IN CHINA ABSTRACT Qiuzi Liang & Kijoon Back Conrad N.

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There are several CUSTOMER SATISFACTION AND CONSUMER LOYALTY 6 definitions of customer satisfaction in the marketing literature. Journal of Marketing, 70, CUSTOMER SATISFACTION AND CONSUMER LOYALTY 14 Parasuraman, A., Zeithaml, V.

It is generally accepted that satisfaction is a psychological state that results from consumer experiences after consumption (Pleshko, & Heiens, 1996). Creating customer lifetime value through effective CRM in financial services industry.

The discussion of the study indicated that there is a significant positive relationship between customer loyalty and customer satisfaction, however, it is important to fully understand that the loyalty which is the main goal of each industry is very hard to achieve and is not very easy to be reached by industries due to the customer satisfaction which is very hard to reach by itself, and the service quality as well.

There are many other variables that can affect the consumer loyalty such as the high level of competition among today s companies and the fast track of technological advancement.

It is logical that a satisfied customer will become at the end a repeat purchaser and a loyal buyer for many causes.

This relationship between satisfaction and buyer loyalty should conclude in improved marketing performance for a variety of reasons.They consider that customer satisfaction and retention the most important long-term objectives of firms. Tauseef Ahmad Jai Narain Vays University Department of accounting Dr. 2013ǁ PP.60-66 A Study on Customer Orientation as Mediator between Emotional More information Investigating the effective factors on Customer Relationship Management capability in central department of Refah Chain Stores Salar Fathi, M. Student, Department of Management, Business Branch, Islamic More information The Importance of Trust in Relationship Marketing and the Impact of Self Service Technologies Raechel Johns, University of Canberra Bruce Perrott, University of Technology, Sydney Abstract Technology has More information A Study Of Two Customer Retention Measures: The American Customer Satisfaction Index And The Conversion Model Nic S Terblanche, Department of Business Management, University of Stellenbosch Jannie Hofmeyr, More information BANKING LOYALTY BY SME CUSTOMERS: A QUALITATIVE STUDY OF THE HONG KONG MARKET Regan Lam City University of Hong Kong Suzan Burton Macquarie Graduate School of Management Track: Market Orientation and Relationship More information Relationship Bonding Strategies and Customer Retention: A Study in Business To Business Context Prof. Anusree Unnikrishnan Associate Professor, Sree Narayana Gurukulam College of More information 2012 International Conference on Economics, Business Innovation IPEDR vol.38 (2012) (2012) IACSIT Press, Singapore Evaluating the Relationship between Service Quality and Customer Satisfaction in the Australian More information 1 Relationship between Website Attributes and Customer Satisfaction: A Study of E-Commerce Systems in Karachi Aum-e-Hani 1 and Faisal K.Reichheld and Sasser (1990) suggested that new buyers cost more to serve than repeat customer, which means that repeat customers are benefiting a firm s cost structure. Qureshi 2 This study investigates the important attributes of online More information 28 CUSTOMER LOYALTY MEASUREMENT AT CZECH ORGANIZATIONS DOI: 10.12776/QIP.The research will CUSTOMER SATISFACTION AND CONSUMER LOYALTY 5 include definitions, instrumentation, sampling, data collection, hypotheses, discussion of the data, conclusion as well as the references of the study. Journal o f Marketing, 60, International Journal of Business and Social Science Vol. 16; September 2011 Impact of Customer Satisfaction on Customer Loyalty and Intentions to Switch: Evidence from Banking Sector of Pakistan More information Wireless Internet Service and Customer Satisfaction: A Case Study on Young Generation in Bangladesh Papri Shanchita Roy Lecturer (Statistics), Department of Business Administration, Stamford University More information World Review of Business Research Vol. Journal of Business Management and Corporate Affairs 2013 Online Research Journals Full Length Research Available Online at More information PUB. 0602 CRM Systems and Customer Survey Measurement by Jamie Baker-Prewitt, Ph. Companies develop CRM (customer relationship management) systems for a variety of reasons, More information Relationship Quality as Predictor of B2B Customer Loyalty Shaimaa S. Ahmed Doma Faculty of Commerce, Business Administration Department, Alexandria University Email: [email protected] More information Amon Mutyasira CRM Implementation: Not for profit organisations and profitmaking CRM compared (Case Study) 0 Title CRM Implementation: Not for profit organisations and profit-making CRM compared (Case More information Rev. Mills a a Department of Hospitality and Tourism Management Purdue University, U. More information International Journal of Business and Social Science Vol. 2 [Special Issue January 2012] THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON COSTUMERS' IMAGE FOR JORDANIAN FIVE STAR HOTELS Abstract More information Call Center Executives Listening Behavior and Customers Intention to Call Dr.Literature Review Regarding the competitive environment, there is a need for banks to plan their strategies that will differentiate them from another. Categories of customer loyalty: An application of the customer loyalty classification framework in the fast-food hamburger Market. Amit Jain Associate Professor, JK Laxmipat University, Jaipur.These reasons indicate that companies should work hard because loyalty is a fleeting issue, today s loyal customer would not be tomorrow s loyal customer.Keywords: customer satisfaction, customer loyalty and service quality.Johnson & Wales University MBA Student Scholarship The Alan Shawn Feinstein Graduate School A Research Proposal: The Relationship between Customer Satisfaction and Consumer Loyalty Jiana Daikh Johnson & Wales University - Providence, Follow this and additional works at: Part of the Business Commons Repository Citation Daikh, Jiana, "A Research Proposal: The Relationship between Customer Satisfaction and Consumer Loyalty" (2015). Paper This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of For more information, please contact Running head: CUSTOMER SATISFACTION AND CONSUMER LOYALTY 1 A Research Proposal: The Relationship between Customer Satisfaction and Consumer Loyalty Jiana Daikh Johnson & Wales University College of Management, Graduate Studies RSCH 5500, Business Information & Decision-Making Martin W. Preliminary sample data (N=80) will be collected from faculties and students at Johnson and Wales University of all ethnicities, national and international students. May 7 th, 2015 CUSTOMER SATISFACTION AND CONSUMER LOYALTY 2 Abstract The purpose of this research is to study the relationship between customer satisfaction and consumer loyalty and apply its relationship into all the market industries including products and services, particularly in financial institutions.A firm s primary strategic objectives are to minimize customer regress and to maximize customer intention rates to buy, as evidenced by the recent emphasis on customer relationship management. A conceptual model of service quality and its implications for future research. V17I1.66 DAVID VYKYDAL, PETRA HALFAROVÁ, JAROSLAV NENADÁL 1 INTRODUCTION Some organisations can consider their customers in two More information Imprinted Paper Strategic Supply Chain for Global Customer Relationship in e-business Management Chang Won Lee Department of Venture Management Jinju National University Jinju 660-758, Korea Email: [email protected] More information Factors affecting the Satisfaction of China s Mobile Services Industry Customer Su-Chao Chang a, Chi-Min Chou a, * a Dept.Thus, previously satisfied buyers may help firms both reduce marketing costs, and develop more stable levels of sales when a large number of satisfied buyers are retained to purchase again in the future. Factors influencing the effectiveness of relationship marketing: A Meta- Analysis.


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