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Dormify now sends each new subscriber a welcome message followed by a three-email series with segmented content.This small but savvy change resulted in a 92% increase in email revenue.And – as your customers will no doubt tell you – there’s always room for improvement.
Scale too quickly, and you could be one of the 93% of start-ups that flame out before you get a chance to start making $100k per month.
Even if you have a great product, you need expert strategy and incredible customer service to grow sustainably.
That means there’s plenty of opportunity to grow – but there’s also more competition than ever, too.
Launching a successful e-commerce venture takes more than connecting a valuable product or service with the right audience.
To emphasise the point that the effect of the Internet is so widespread in today¡¦s business communities, one online article stated that more than 100000 companies have Internet addresses, and 20000 companies have home pages on the Internet as of February 1999. These numbers have more than tripled since 1995, and the trend shows no signs of slowing. To most casual Internet surfers, e-commerce means online shopping ¡V ¡§workaholics pointing their web browser to to order an emergency present because they forgot someone¡¦s birthday again.¡¨ (Weiss, 1999) As we will soon find out, this is far from the case.
Simply put, e-commerce is the exchange of business information between two or more organizations.
Lifestyle brand Dormify has tweaked its email marketing campaigns since launching in 2009.
But, in 2016, they adopted an automated strategy that changed their bottom line.
An aggressive publishing schedule (they post up to 35 times per week) and expert SEO means customers find Zagg content easily.
By promoting products through copy, giveaways, and other promotions, Zagg’s content also drives sales and engagement.