Evidence includes data, statistics, quotes from credible authorities, illustrations, and any other factual information to support the idea.
The biggest error my students make is throwing in random quotes and statistics without tying the evidence to their purpose or message.
After coaching countless students through the writing process, I can confidently state that most writers benefit from following a specific formula.
Creative writing teachers might throw their red pens at me in disgust, but the truth is that students (and adults) learn to write more efficiently when they understand the basic premise of writing persuasively.
The writer is ultimately trying to convey an idea to the reader whether to persuade or to inform.
Therefore, when writing the body of a feature article, it is crucial to provide evidence to support the idea.
Open up a few tabs of sources that might contribute to the message.
Take a few quotes or stats and plop them into the article with a few more sentences that explain the purpose of the evidence.
Online articles are not the same as academic essays.
This is a shift for my students as we take a break from more traditional essays to write contemporary articles.