Demonstrate to your client what great returns they will get from your proposal.
The executive summary must have a brilliant introductory paragraph.
If potential clients only skim your proposal, you want to make sure the first thing they are likely to read is the strongest part of your entire proposal.
Even when using a template, a proposal should be tailored to each client’s unique needs and problem.
The executive summary is an ideal place to start aiming thoughtfully at your key target audience.