Duke’s Fuqua School of Business is interested in people’s “decency quotient.” These schools look to recruit people with worldviews that are compatible with these values and it is your job, in this category of essay, to make sure that comes across.
Luckily, you can talk about almost anything in these personal essays.
At the core, these anecdotes should serve to illuminate who you are as a person and demonstrate that you live according to a code that is in line with the school’s own approach to business education.
Schools want you to have a good job when you finish their MBA program.
and some of the essays therein are absolutely terrible.
One essay spent its entire length bragging about the writer’s vast family wealth and all the celebrities the writer knew.
Let’s get to know them below: Schools care about your core values, your moral character, and what motivates you.
For example, UC Berkeley’s Haas Business School has four stated defining principles: Dartmouth’s Tuck School of Business is interested in accepting genuinely nice people.
If you are not ambitious enough in outlining your goals, it is possible to come across as a boring candidate who is more or less content to stay in their current position with slightly better pay.
Schools will likely take a hard pass on those applicants.