Planning Your Business

Planning Your Business-70
The toolkit focuses on some of the most pressing challenges confronted by urban farmers, including land access, soil quality, water, capital and financing, infrastructure, market development, production strategies, and even applying for a Federal grant.

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Every business has natural points of leverage; it's what makes it a viable business idea in the first place.

For example, this could be buying products in bulk cheaply and selling them for a higher price or it could be providing convenience and a quality customer experience, such as in a restaurant or coffee shop.

These could be an innovative product, a special skill set, a partnership, a new market insight, or anything else that will help you establish a competitive foothold in your industry and scale up your business.

This is an important and often overlooked aspect of vetting a business idea.

Business plans may be internally or externally focused.

Externally-focused plans draft goals that are important to outside stakeholders, particularly financial stakeholders.

You can fill out the sections in any order you want.

You can also save your progress and come back later to finish where you left off.

Internally-focused business plans target intermediate goals required to reach the external goals.

They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization.


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