Pr Crisis Communication Case Studies

Pr Crisis Communication Case Studies-90
As a process, crisis management is not just one thing.

Some crises, such as industrial accidents and product harm, can result in injuries and even loss of lives.

Crises can create financial loss by disrupting operations, creating a loss of market share/purchase intentions, or spawning lawsuits related to the crisis.

For this entry, the definition reflects key points found in the various discussions of what constitutes a crisis.

A crisis is defined here as a significant threat to operations that can have negative consequences if not handled properly.

Preparation involves creating the crisis management plan, selecting and training the crisis management team, and conducting exercises to test the crisis management plan and crisis management team.

Both Barton (2001) and Coombs (2006) document that organizations are better able to handle crises when they (1) have a crisis management plan that is updated at least annually, (2) have a designated crisis management team, (3) conduct exercises to test the plans and teams at least annually, and (4) pre-draft some crisis messages.The pre-crisis phase is concerned with prevention and preparation.The crisis response phase is when management must actually respond to a crisis.Table 1 lists the Crisis Preparation Best Practices.The planning and preparation allow crisis teams to react faster and to make more effective decisions.The post-crisis phase looks for ways to better prepare for the next crisis and fulfills commitments made during the crisis phase including follow-up information.The tri-part view of crisis management serves as the organizing framework for this entry.Barton (2001), Coombs (2007a), and Fearn-Banks (2001) have noted how a CMP saves time during a crisis by pre-assigning some tasks, pre-collecting some information, and serving as a reference source.Pre-assigning tasks presumes there is a designated crisis team.Prevention involves seeking to reduce known risks that could lead to a crisis.This is part of an organization’s risk management program.

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    Throughout the past month, the executives at my public relations agency have repeatedly been approached by members of the media for our opinions on the major missteps made by a variety of widely.…

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    Case Study BP Oil Spill Background. This lesson has addressed the key components of ethical principles in crisis communication, including the ethical principles of responsibility, accountability, and humanistic care.…

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    The result A go-to case study in MBA classes worldwide, Tylenol's response to the tragic 1982 Chicago murders is regarded as one of the most successful sequences of crisis management in history.…

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    What follows in this case study is an analysis of Domino’s crisis communication strategies, using a blend of best practices for crisis management from the principles of public relations management crafted by Arthur W. Page and from an academic perspective as the framework for analysis.…

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    Public relations can play a critical role in preparing spokespersons for handling questions from the news media. The media relations element of public relations is a highly valued skill in crisis management. The public relations personnel can provide training and support because in most cases they are not the spokesperson during the crisis.…

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    Bottom Line Coca-Cola’s response to accusations that it financed a front group to protect its interests at the expense of public health is a case study in PR crisis management. The op-ed by Coca-Cola CEO Muhtar Kent epitomizes a corporate response that contains the essential elements of effective corporate PR crisis management.…

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