Once the customer knows a product is right for them, they are much more likely to quickly make a purchase.When there are many similar or related products, it can be difficult for a customer to decide what is best for them.
The system asks each customer about his or her requirements and planned uses.
It can then analyze all of the available products to find the best overall items for that customer; and generate a detailed written explanation of each recommended item and how it will meet the customer's needs.
This confusion may delay their purchase, or they may go elsewhere.
This is particularly a problem for technical products, or ones where there are many desired features and no single product is perfect.
The solution is an Exsys Corvid Knowledge Automation system.
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The expert knowledge of a top sales person can be converted to Corvid's easy to read rule syntax, to produce a system that provides an interactive web-based session with the customer.
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Even if sales staff is available, it often takes a long time for them to become (and stay) experts on the product line.
The "data" oriented approach to this problem is to provide lots of product specs and expect the customer to be able to understand them.