Pricing Strategy Case Study

Unrivaled selection: Amazon often has the largest selection of goods in a particular category, especially books (outside S/H marketplaces like Abebooks.) 3. Many developments, controversies and setbacks attended Amazon's eventual success: 1.Convenience: Amazon focus on the customer and try make purchasing an enjoyable experience, offering: a. Amazon aimed for market share and did not make a profit till 2001. Amazon has faced lawsuits over exclusivity of contracts (Toys'R'Us: 2004-) and size claims (Barnes and Noble: 1997). Amazon's auction site, founded in 1997, proved unsuccessful, but its technology was later incorporated into Amazon Marketplace.4.

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In addition to introductory Finance and Accounting textbooks, we highly recommend that these candidates read the Street of Walls Investment Banking Technical Training guide, which addresses complex details around Financial Statements, Accounting and Valuation at a very detailed level.

Learning from Others 9.1 Introduction: Grouping by Business Models : Cautionary Tales 9.2 A Start 9.3 Coins International 9.4 Fine Art Ceramics 9.5 Halberd Engineering 9.6 Ipswich Seeds 9.7 Seascape e-Art 9.8 Whisky Galore : Case Studies 9.9 Amazon 9.10 Andhra Pradesh 9.11 Apple i Pod 9.12 Aurora Health Care 9.13 Cisco 9.14 Commerce Bancorp 9.15 Craigslist 9.16 Dell 9.17 Early Dotcom Failures 9.18 Easy Diagnosis 9.19 e Bay 9.20 Eneco 9.21 Fiat 9.22 Glaxo Smith Kline 9.23 Google ads 9.24 Google services 9.25 Intel 9.26 Liquidation 9.27 Lotus 9.28 Lulu 9.29 Netflix 9.30 Nespresso 9.31 Netscape 9.32 Nitendo wii 9.33 Open Table 9.34 Pay Pal 9.35 Procter & Gamble 9.36 SIS Datenverarbeitung 9.37 Skype 9.38 Tesco 9.39 Twitter 9.40 Wal-mart 9.41 Zappos 9.42 Zipcar Amazon is the world's largest online retailer, selling over forty categories of goods, from books to electronics to groceries to jewelry to auto parts.

That being said, a basic-to-moderate understanding of the Income Statement, Balance Sheet and Statement of Cash Flows, and how they work together, is very relevant to many interviews.

(You might even be provided with a basic Income Statement or Balance Sheet of a company as part of a Case Study interview question.) Rather than reinventing the wheel and writing content on Finance and Accounting in this guide, we recommend you review any standard, basic Financial Accounting textbook to familiarize yourself with the components of basic Financial Statements: We also recommend that you familiarize yourself with some basic core Finance concepts (Net Income, EBIT (Operating Profit), EBITDA, Free Cash Flow, Internal Rate of Return, Net Present Value, and Enterprise Value are good places to start) and core Valuation techniques (Cost of Capital, Comparable Company Analysis, Precedent Transaction Analysis, Discounted Cash Flow analysis, and Leverage Buyout analysis).

Amazon is one of the more innovative of online retailers, and has experienced great success and failure, a record reflected in a share price that has oscillated from a high of $106 in 1999 to $6 in 2001, rising to $60 in 2003, only to fall to $27 in 2006.

In recent years Amazon stock has traded above 0.However an interviewer could potentially ask you for a SWOT analysis, and you should be prepared to apply it in that case.SWOT is effectively a quick, high-level market landscape/competitive dynamics analysis arranged using the following terminology: to other, related industries or sub-industries within the economy.For example, a Company bringing a new product to market would require a market size analysis, competitor analysis, as well as understanding the key customer segments.The more you practice, the easier the cases will become and the more articulate and structured you’ll be in your answers.Amazon has three distinct businesses, plus a slew of nascent enterprises and developing opportunities Amazon Retail Starting in books and then expanding into electrical and other goods, Amazon built an online retail business around three aims: 1. Purchase suggestions based on previous purchases and webpage viewing (an example of realtime systems).Best prices: Amazon products are generally offered at a discount, a steep discount in the case of books.2. Amazon was incorporated in 1994 in the state of Washington by Jeff Bezos, went online in 1995, and issued an IPO on May 15, 1997.It can help determine whether a market or company is attractive, whether the client for whom the analysis is being performed is a private equity firm thinking about buying a company, or a major company thinking about entering or exiting a certain market segment.In most cases, a Case Study will address at least some of the components found in this framework.Before we look at individual Cases, it is important to begin by looking at analysis frameworks that commonly can be used to address Case Study questions.In this chapter, we will outline some of the core frameworks and some additional Consulting concepts that are important to grasp and will form part of many interviews.


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