A researcher wanting to know how people react to a billboard advertisement might spend time watching and describing the reactions of the people.In this case, the data would be , and would therefore be qualitative.Documentary analysis involves obtaining data from existing documents without having to question people through interview, questionnaires or observe their behaviour.
A key part of your dissertation or thesis is the methodology. The methodology describes the broad philosophical underpinning to your chosen research methods, including whether you are using qualitative or quantitative methods, or a mixture of both, and why.
You should be clear about the academic basis for all the choices of research methods that you have made.
Questionnaires require a great deal of care in their design and delivery, but a well-developed questionnaire can be distributed to a much larger number of people than it would be possible to interview.
Questionnaires are particularly well suited for research seeking to measure some parameters for a group of people (e.g., average age, percentage agreeing with a proposition, level of awareness of an issue), or to make comparisons between groups of people (e.g., to determine whether members of different generations held the same or different views on immigration).
Documents are tangible materials in which facts or ideas have been recorded.
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Typically, we think of items written or produced on paper, such as newspaper articles, Government policy records, leaflets and minutes of meetings.people do under certain circumstances, the most straightforward way to get this information is sometimes simply to watch them under those circumstances.Observations can form a part of either quantitative or qualitative research.Again, it should have a clear academic justification of all the choices that you made and be linked back to the literature.There are numerous research methods that can be used when researching scientific subjects, you should discuss which are the most appropriate for your research with your supervisor.Interviews are not particularly well suited for gaining information from large numbers of people.Interviews are time-consuming, and so careful attention needs to be given to selecting informants who will have the knowledge or experiences necessary to answer the research question.'' is not enough; there must be good academic reasons for your choice.If you are submitting your dissertation in sections, with the methodology submitted before you actually undertake the research, you should use this section to set out exactly what you plan to do.There are a number of potential ethical concerns that can arise with an observation study.Do the people being studied know that they are under observation? If some people are unhappy with being observed, is it possible to ‘remove’ them from the study while still carrying out observations of the others around them?