Rotary Four Way Test Essay

When studying his advertising statements, he realized how very little could be stated as "truth", so a lot of copywriting adjustments were made to realign the company's messages with a sense of genuine truth.The aggressiveness towards competition was also scrutinized and eliminated.The test has been promoted around the world and is used in myriad forms to encourage personal and business ethical practices.

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", was barely applied in his business' day-to-day operations. Taylor decided to share those principles with the four department directors of his company (each had a different religious faith).

Those four directors validated his principles, and rolled it out company-wide.

It was later adopted by Rotary International, the global federation of Rotary service clubs. Taylor set out to save the Club Aluminum Products distribution company from bankruptcy.

He believed himself to be the only person in the company with 250 employees who had hope.

The Four-Way Test of the things we think, say or do is a test used by Rotarians world-wide as a moral code for personal and business relationships.

The test can be applied to almost any aspect of life. Taylor an American from Chicago as he set out to save the Club Aluminum Products Distribution Company from bankruptcy.

As Thoreau once said, “Any fool can make a rule, and any fool will mind it”.

This piece of advice is especially helpful to a high school student, like me, because high school students tend to make rash, naïve choices.

If the people who worked for Club Aluminum were to think right, I knew they would do right.

What we needed was a simple, easily remembered guide to right conduct - a sort of ethical yardstick- which all of us in the company could memorize and apply to what we thought, said and did.


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