The Definitive Business Plan

The Definitive Business Plan-25
Plus you’ll experience first hand how fast-paced the industry can be – and whether it’s truly for you.The next step is to consider what kind of restaurant you want to open.

Plus you’ll experience first hand how fast-paced the industry can be – and whether it’s truly for you.The next step is to consider what kind of restaurant you want to open.

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Accessible to both the entrepreneur and the experienced executive, this second edition of The Definitive Business Plan is the fast track to intelligent business planning.

This international bestseller is THE ultimate guide to business planning.

The success of your restaurant hinges on your planning.

Before you even cook a meal for a paying customer you’re going to have to do a lot of other work – across loads of different areas like HR, design, marketing, finance and legal.

If you want people to part with their cash, you need a business plan that has substance.

In this highly regarded book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise.

Your offering will ultimately affect your pricing strategy and the customers you’ll attract.

You should also think about your restaurant’s location, and this will be informed by where your target audience are and whether they’d travel.

Richard Stutely has handled business plans on every scale ?

as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective.

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