However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable.
In this guide, I’ll outline everything you need to do to write a case study that prospective customers will actually want to read.
The purpose of a case study is to walk the reader through a situation where a problem is presented, background information provided and a description of the solution given, along with how it was derived.
A case study can be written to encourage the reader to come up with his or her own solution or to review the solution that was already implemented.
The focus is on the evidence for the problem and the approach used to create a solution.
The writing style guides the readers through the problem analysis as if they were part of the project.The result is a case study that can be both entertaining and educational.The case study has long been a staple of marketing departments everywhere.It guides the reader through the thought process used to create the final conclusion.The readers may come to their own conclusion or find fault in the logic being presented.We’ll cover the structure and content of a typical case study, as well as common pitfalls to avoid and things to think about before you sit down to put proverbial pen to paper.So, ready to write a case study that will leave your audience wanting more? Marketers love using the word “storytelling” to describe their collateral.A summary of how well the solution is working would be included here.Case study-writing is about telling the story of a problem that has been fixed.The goal of the writer is to give the reader experiences similar to those the writer had as he or she researched the situation presented.Several steps must be taken before actually writing anything: From these steps you will create the content of your case study.